1501: It would be easy to say that Mike Mooney’s career in the

It would be easy to say that Mike Mooney’s career in the motorsports industry has been going in circles for over 25 years. Mike has built a reputation for creating a brand, athlete, and sports property distinction by launching and leading award-winning marketing and communications campaigns. He has represented many highly regarded brands, including Mercedes-Benz, 3M, Tylenol, Walmart, Eli Lilly, and Fifth Third Bank. His breakthrough book, ‘Reputation Shift – Lessons from Pit Road to the Boardroom’, delivers practical and ready-to-use personal branding and reputation-building strategies for people who want to ensure personal and professional success. He is also recognized for his work in crisis and reputation management, having led dozens of crisis recovery efforts over his career.