530: Mitch Snow is the Director of Promotion & Legacy at The Broadmoor Pikes Peak International Hill Climb Brought to you by Gran Turismo.

Mitch Snow,a Colorado Springs native, is one of the youngest professional international motorsport promoters and event organizers in the world. He serves as the Director of Promotion & Legacy at The Broadmoor Pikes Peak International Hill Climb Brought to you by Gran Turismo. Over 50 years ago his Grandfather Charlie served on the race’s technical committee, sponsored the event, and opened the doors of Snow Automotive to give out of town competitors a place to wrench on their race cars throughout the grueling race week.  Mitch’s father raced the hill and took Mitch to his first race in 1995; and he hasn’t missed a race since. Today Mitch uses his passion for the race and extensive knowledge of its history to promote recreational tourism throughout the Pikes Peak Region and develop the future of America’s second oldest motorsports event.